42% of Marketers Can't Measure Effectiveness. That's Your Pipeline Problem.
Marketing Week's Career & Salary Survey shows 42% of marketers cite effectiveness measurement as their biggest gap. Here's what that means for B2B.
Podcast-Influenced Deals Close 23% Faster — Here's Why That Matters
New data shows podcast-influenced B2B deals close faster and at higher contract values. Here's what that means for how you measure your programme.
Podcasting Is Now a Core B2B Marketing Channel, Not a Nice-to-Have
New data confirms B2B podcasting has moved from experiment to expectation. Here's what that shift means for your programme strategy.
Most Marketers Can't Touch Pricing. That Makes Content More Critical.
Only 25% of marketers influence pricing decisions. Here's why that stat should change how you think about your thought leadership programme.
Why weird B2B brands are easier to remember than safe ones
Marketing Week's case for B2B weirdness has direct implications for how thought leadership podcasts should sound and feel.
More articles
June 2026
42% of Marketers Can't Measure Effectiveness. That's Your Pipeline Problem.
Marketing Week's Career & Salary Survey shows 42% of marketers cite effectiveness measurement as their biggest gap. Here's what that means for B2B.
Podcast-Influenced Deals Close 23% Faster — Here's Why That Matters
New data shows podcast-influenced B2B deals close faster and at higher contract values. Here's what that means for how you measure your programme.
Podcasting Is Now a Core B2B Marketing Channel, Not a Nice-to-Have
New data confirms B2B podcasting has moved from experiment to expectation. Here's what that shift means for your programme strategy.
Most Marketers Can't Touch Pricing. That Makes Content More Critical.
Only 25% of marketers influence pricing decisions. Here's why that stat should change how you think about your thought leadership programme.
March 2026
Why Your CEO's LinkedIn Posts Beat Your Entire Marketing Budget
Sonia Baschez, founder of Yapping as a Service, on why the founder's voice is the most cost-effective marketing channel in your stack — and how to extract it in as little as 20 minutes a fortnight.
95% of B2B Brands Are Misusing This Podcast Guest Strategy
Jason breaks down the ethics and mechanics of 'Trojan Horsing' — inviting prospective clients onto your podcast — and the value-first framework that makes it work without burning trust.
How to Script Your B2B Podcast So Every Episode Produces Viral Clips
Short-form video is quietly deciding which B2B podcasts grow and which ones flatline. Jason explains how to engineer clips from the scripting phase — not hope AI finds them afterwards.
Stop Chasing Downloads: Why Niche B2B Podcasts Win More Deals
A hundred highly targeted listeners can outperform a million passive ones. Jason makes the case that the most specialised B2B brands aren't too niche for podcasting — they're the ones who need it most.
February 2026
How This B2B Misfit Built a 13-Year Community With Zero Ad Spend
Most people want a community. Mark Masters actually built one — and it took 13 years, one Thursday newsletter, and the quiet conviction that belonging matters more than scale.
Why B2B Marketing Still Fails at Trust (And How to Fix It)
Joel Harrison has spent 23 years building media empires in B2B — and he's finally putting his cards on the table. A frank, practical conversation about what it actually takes to communicate with authority in an AI-saturated world.
What B2B Marketers Get Wrong About Emotion (A B2C Insider Explains)
If you think B2B buying is purely rational, this episode is your wake-up call. Richard Dedor brings a decade of B2C financial services marketing to show what B2B teams can steal from the consumer playbook.
The Attribution Problem Every B2B Marketer Has But Won't Admit
Your thought leadership campaign is running. People are watching and engaging — but when your CFO asks if it's driving revenue, you've got nothing to say. Ross Breckenridge, HubSpot Platinum Partner, has the framework to fix it.
January 2026
Why Your B2B Messaging Is Too Simple (And How to Fix It)
Diane Wiredu, messaging strategist at Lion Words, explains why 'simplify your messaging' advice is being misapplied in B2B — and how the clarity vs. simplicity trap is turning strong products invisible.
How AI Is Exposing the B2B Brands With Nothing Real to Say
Recorded live at SaaStock, Jason and repeat guest Danielle Parker ask whether we're living through an AI hype bubble — and what it means for B2B marketers, content engines, and your career.
The 6-Step Framework That Turns Podcasts Into Pipeline
Most B2B podcasts fail because they skip strategy and jump straight to recording. Jason breaks down B2B Better's Podcast to Pipeline Framework — a six-step system designed to turn a podcast into a revenue-generating GTM asset.
How to Book Dream Podcast Guests (Even With Zero Audience)
Jason shares his full playbook for finding and booking ideal podcast guests — without turning the interview into a thinly veiled sales pitch. Including where to find guests, how to prospect, and the two-message outreach sequence that gets 60-70% response rates.