We speak to a ton of tech vendors that sell into enterprise - and almost all have the same misunderstanding about their business.
They’re not selling solutions.
They’re selling expertise.
Sure, there’s a product in the middle with a couple of layers of professional and managed services on top.
But unless you sell something super technical or specialist… chances are you face a sea of stiff competition offering something very similar……if not exactly the same.
So what’s the difference between you and them?
It’s the thinking behind the application of a solution to a specific challenge that makes a company special.
It’s the hard-won experience from having been there, done that - many times over.
It’s the foresight on future challenges and opportunities customers will face that only comes from being in the trenches navigating them day in, day out.
This is your secret sauce. This unique expertise.
And that's what we exist to help you demonstrate, at scale, through the best podcast in your sector.