Privacy Policy

This privacy policy sets out how B2B Better obtains, holds, uses and discloses personal data and how we protect it.

B2B Better is committed to only holding personal data that is accurate, adequate, relevant and not excessive.

This policy provides further details about how we do this, along with details on how to contact us if required.

Collection and Use of Personal Data
B2B Better collect personal data for a small number of specific reasons, including;

1. To enable us to perform our contractual responsibilities for support services and / or project delivery

2. To enable us to provide quotations for products and services

3. To enable us to process orders for products and services, including delivery

4. To send informative and relative marketing messages about our products and services

Personal Data is processed in relation to bullet points 1, 2 and 3; “Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract”.

In regard to bullet point 4, Personal Data is processed on the basis of legitimate interest for existing B2B Better customers. A customer is defined as an organisation which has had a transaction with B2B Better within the last 24 months. For any other organisations personal data will be processed on the basis of consent. On occasion B2B Better will process personal data that is either shared, loaned or acquired from third party organisations. In these circumstances B2B Better will ensure that the data can legitimately be shared / loaned / sold and use the appropriate basis for the processing of that data inline with any preferences made by the data subject. In all cases you, as the data subject, have the right to opt out of receiving any marketing material from B2B Better by either selecting the unsubscribe link in any marketing email received from B2B Better or by emailing us at  and requesting to be opted-out of receiving any future marketing communications.

For us to be able to carry out the above-mentioned activities we may need to share your data with relevant third parties as follows:

– To suppliers to enable us to process quotations for products and services

– To vendors to be able to raise support incidents and requests

– To third party support organisations where B2B Better outsource elements of support or are acting on the customers behalf

– Marketing partners for the purpose of executing B2B Better marketing campaigns

Please be assured that B2B Better will never sell or lease personal data to third party organisations for direct marketing purposes.

The types of data B2B Better may collect include:

1. Personal details, including; name, job title, email, telephone number and address. Usually the address will be your place of work, however occasionally B2B Better may need to know of your home address if we are supporting you whilst you are working remotely.

2. IP address, if required for resolving support issues or during project delivery services if our services are connected to your remote working environment.

B2B Better will only collect relevant personal data that is required for us to provide you with our services. Normally this data will be obtained directly from you, although we may occasionally use third party marketing services. Where this is the case we will always ensure that the third party marketing agency hold the correct permissions for your data to be used for the intended purpose.

Retention and Deletion Policy
B2B Better is committed to ensuring that your data is protected. In order to prevent unauthorised access B2B Better has put in place appropriate physical and electronic security to keep your data safe.

B2B Better will keep your data for an appropriate length of time to enable us to continue providing our services to you, or until such time you withdraw your consent (if consent is the basis for processing).

Changes to Privacy Policy
Any changes to this privacy policy will be published via B2B Better website, It is recommended that you check our website regularly to view the latest privacy policy.

Access to Your Information
You may request details of personal information which we hold about you. If you would like a copy of the information held on you please write to the following address:

B2B Better
2nd Floor,
Market Square House,
Station Road,
Sturminster Newton,
DT10 1FG
Or email to

Rights of the Data Subject
In all cases, please direct your queries to:

B2B Better
2nd Floor,
Market Square House,
Station Road,
Sturminster Newton,
DT10 1FG
Or email to

All information you provide to us is stored on our secure servers. Payment transactions may be undertaken by third party service providers and will be encrypted using industry standard SSL technology. Where we have given you (or where you have chosen) a password which enables you to access your online account, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. Although we make every effort to protect the personal information which you provide to us, the transmission of data over the internet is not completely secure. As such, you acknowledge and accept that we cannot guarantee the security of your information transmitted to the Website and that any such transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to prevent unauthorised access.

Third Party Websites
The Website may, from time to time, contain links to websites operated by third parties. Please note that this privacy policy only applies to the personal information that we collect through this Website and we cannot be responsible for personal information collected and stored by third parties. Third party websites have their own terms and conditions and privacy policies, and you should read these carefully before you submit any personal information to these websites. We do not accept any responsibility or liability for third party terms and conditions or policies.

Third Party Processors
Our carefully selected partners and service providers may process personal information about you on our behalf as described below:

“Digital Marketing Service ProvidersWe periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information. Our appointed data processors include:

(i)Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733.

You can contact Sopro and view their privacy policy here:

Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at:

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