Bishop & Sewell

Overview

Bishop & Sewell is a prominent law firm headquartered in Central London. Known for its deep bench of legal expertise across disciplines like family law, sports law, and corporate real estate, the firm needed a new way to amplify the insights of its senior partners beyond the confines of “traditional” marketing that is commonplace amongst law firms.

For years, Bishop & Sewell relied heavily on written content and in-person events to market their services. Effective? Sure. Scalable and human? Not quite.

Two key challenges were holding them back:

- Lack of Rich Media Thought Leadership – The firm wanted to elevate its partners as go-to experts in their domains, but their marketing toolbox was stuck in the past.

- Internal Knowledge Silos – Insightful perspectives from partners weren’t being shared across the organisation, creating missed opportunities for internal learning and collaboration.

They didn’t need just another content channel. They needed a bold strategy to turn their intellectual capital into pipeline.

Delivered

Enter B2B Better.

Together, we co-launched Listen Without Prejudice – a strategically designed podcast built for credibility, scale, and speed. Think of it as an anthology series: each episode stands alone, allowing a Bishop & Sewell partner to go deep into a specific legal topic in under 20 minutes.

We brought the full B2B Better playbook:

• Podcast Strategy and Production
• Content Repurposing Frameworks (clips, summaries, audiograms)
• Distribution Support across social media, email, and partner LinkedIn profiles
• Internal Enablement to foster knowledge-sharing within the firm

Every episode speaks directly to lawyers, partners, and clients who need fast, credible insight. It’s not just a show – it’s a sales enablement asset.

Results

• Top 200 Apple Podcasts for Business News in the UK – This isn’t just internal buzz – the podcast is making waves in the industry
• 3,000+ downloads and growing
• 50% average episode consumption rate
• Firmwide impact: Partners are now more visible externally and internally
• Strategic alignment: Marketing is no longer a bolt-on but a driver of business development

The podcast has transformed how Bishop & Sewell share thought leadership. It’s created a platform where expertise turns into engagement, and engagement turns into opportunity.

Ready to Turn Your Expertise into Pipeline?
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Let’s build a podcast that positions your people as the experts they are. Book a strategy call with B2B Better today.