Over a four-week sprint, B2B Better delivered the following:
Podcast Strategy Workshop.
Full-day in-person session hosted at Simplestream offices with the marketing team and other stakeholders to develop podcast concept and positioning.
A document outlining the podcast strategy, including logline, frustration statement, empathy statement, premise pitch, show cross, episode rundown, episode ideas, team roles and responsibilities.
Documents outlining guest profile(s) and specific themes, topics and questions to cover for each individual podcast episode.
Roadmap of timelines for podcast production and distribution across selected channels.
Managing logistics to book the first three guests for the Simplestream podcast.