Beyond the Stream

Analysing the intricacies of the video streaming industry, highlighting the whys and how video represents a great opportunity for any business.

Podcast Strategy
Show Blueprint

About The Show

Beyond the Stream is the podcast – brought to you by Simplestream – that analyses the intricacies of the video streaming industry, highlight the whys and hows video represents a great opportunity for organisations of any size.

Which brands have diversified revenue through streaming? How do they create video products customers actually want – and pay for? And what goes into the building of an MVP video service?

Each month, the team from Simplestream sits down with a media executive to learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on.

Beyond the Stream


Over a four-week sprint, B2B Better delivered the following:

Podcast Strategy Workshop.
Full-day in-person session hosted at Simplestream offices with the marketing team and other stakeholders to develop podcast concept and positioning.

Show Blueprint.
A document outlining the podcast strategy, including logline, frustration statement, empathy statement, premise pitch, show cross, episode rundown, episode ideas, team roles and responsibilities.

Rundown Sheets.
Documents outlining guest profile(s) and specific themes, topics and questions to cover for each individual podcast episode.

Content Calendar.
Roadmap of timelines for podcast production and distribution across selected channels.

Guest Outreach.
Managing logistics to book the first three guests for the Simplestream podcast.

Beyond the Stream


> From concept to launch in under 4 weeks

> On-site booth activation with 'mini' podcast studio built on trade show stand - recording back-to-back interviews

> Thousands of impressions and downloads across brand channels.

Beyond the Stream
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What Others Say

I believe B2B Better is completely reinventing marketing and communications frameworks.

Scott Novak
Head of Communications, Bruin Capital

B2B Better helped position us as an attractive investment target that led to a $120m+ exit.

Ron Downey
CEO of Massive Interactive