Full-Service Podcast

From strategy to execution - we handle every aspect of your podcast development, production and distribution process.

6 Months
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...with a minimum of 2 episodes per month for a minimum 6-month commitment.

About the package

  • Podcast Strategy Workshop
    In-person or virtual session to develop podcast objectives and positioning. Includes creation of premise and how to blend key messaging into the narrative. Results in the creation of a ‘Show Blueprint’ – everything you need to launch, distribute, and grow a successful podcast.  
  • Podcast Hosting Set-Up
    Set-up of chosen podcast hosting platform (e.g. Anchor), including production of SEO-friendly podcast description and listing into all relevant podcast directories.
  • Equipment and Training Guidance
    Providing guidance on necessary equipment, tools, and training required to make both hosts and guests sound professional.

  • Host Training
    Workshops with podcast host on how to effectively plan and run an engaging interview with guests. Includes direct feedback on up to two interviews.
  • Distribution Strategy
    Roadmap of promotion schedule across selected channels designed to achieve agreed objectives. Produced in project management software of choice.
  • Brand Identity, Audio Identity & Cover Art Design
    Full development of podcast brand, visual and audio identity including music selection, trailer, cover art design and intro/outro.
  • Distribution Advisory
    Ongoing calls with stakeholders to provide insights on how to effectively leverage the podcast to achieve desired objectives, including sharing acorporate narrative, increasing guest pipeline through referrals and outreach, and better activating industry events.
  • Rundown Sheet
    Document outlining guest profile(s) and specific themes, topics and questions to cover for each individual podcast episode.

  • Host Preparation
    Before each recording, B2B Better will host calls with the podcast hosts to share guest research, review relevant questions, and provide guidance on interview structure.

  • Studio Producer
    Sitting in on interview recordings with host and guests to manage recording logistics, including audio/quality checks.

  • Audio Editing
    Full production, mastering and editing of each podcast episode. Unlimited revisions until the client is satisfied.

  • Monthly Podcast Reviews
    Deep-dive feedback sessions at the end of each month with internal stakeholders to evaluate what worked and what didn’t across the production and distribution process and provide recommendations for improvement.
  • Show Notes
    Create a summary of the podcast episode that highlights the key points and takeaways for the audience to be published in the episode description.

  • Transcription
    Converting the spoken content of the podcast into a written format for accessibility, reference, and search engine optimisation purposes.

  • Blog Post
    Writing an accompanying blog post per episode, expanding on the insights provided by the guest by sharing the relevant perspective of podcast hosts. Unlimited edits until the client is satisfied.

  • Social Clips
    Preparing video clips for brand and employee social media accounts with accompanying copy and designs.
  • Podcast PR
    We're a team of earned media experts. After getting a few episodes under our belt, we'll pitch your host and show to relevant media outlets, newsletters and other podcasts to supercharge your growth.  

  • Full-Length Video for YouTube
    Edited video cut of podcast episode, including branded graphic intro and outro.

  • Sales Sequence
    Development of email sequence to be sent on a 1:1 basis to prospective accounts advertising the podcast episode.

  • Guest Promotion Pack
    1 x social clip with accompanying copy and promotion instructions provided to guests before publication.

  • Distribution Advisory
    Regular calls with stakeholders to provide advice and insights on effectively leveraging the podcast to achieve desired objectives, including sharing a corporate narrative, increasing guest pipeline through referrals and outreach, and better activating industry events.

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