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Here's what we do.
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Some of the awesome podcasts we produce...
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Work With Us
Full-Stack Owned Media Engine
What it is — A complete owned media system designed around your sales motion and delivered end-to-end by our team
What you get — Editorial strategy, ABM-aligned guest booking, multi-segment production, rep enablement kits, YouTube-first distribution, and commercial reporting—whilst you focus solely on hosting and approval
The result — Systematic pipeline generation: meetings created, deals influenced, outbound reply rates improved, and sales teams armed with content that closes business
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Strategy Blueprint Workshop
What it is — A fixed-fee engagement to architect your owned media system from objectives through measurement
What you get — Funnel-mapped content strategy, segment templates, ABM booking plan, distribution grid across channels, rep enablement framework, and commercial KPI structure
The result — A commercially engineered programme ready to execute—whether in-house or with our team—saving six months of trial-and-error
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Production Partnership
What it is — We handle end-to-end production and asset creation whilst you own strategy and distribution
What you get — Guest booking and research, professional recording and editing, multi-format asset creation (Shorts, LinkedIn video, clips), and rep enablement kit templates
The result — Broadcast-quality content delivered on schedule and mapped to your sales workflows—without the operational burden on your team
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Strategic Advisory Retainer
What it is — Ongoing consultation and guidance as you build systematic owned media in-house
What you get — Monthly strategy sessions, content and distribution audits, commercial measurement reviews, and access to our frameworks and templates
The result — Accelerated learning, fewer expensive mistakes, and confident execution—supported by a team that's architected dozens of owned media systems
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We'll pitch you a show concept - for free.
You've thought about starting a podcast but don't know how yours will stand out from all the others.
Let us pitch you some ideas.
Fill out a short questionnaire and we'll come back in 48 hours with a bespoke One-Sheet - exactly what TV producers create when pitching a show to a network.
How We Work
Month 1 - Development
We learn about your business through workshops and stakeholder interviews, research your buyers and get to grips with the competitive landscape. We then propose the concept of the show in our 'Blueprint' along with a roadmap of episodes and full-funnel content plan.
Month 2 - Production
Once everything is approved, we create the necessary branded assets and begin booking guests that fit your target ICP to record the first three episodes. Once they're recorded we develop the audio style of the podcast, cut together the trailer, and prepare to launch across all channels.
Month 3 - Distribution
Running a sprint-based process, we record, package and release new episodes on a fortnightly cadence. Our goal is to move fast and optimise often. Every two weeks we sit down with you to identify what’s working (and what isn’t!) so we can iteratively improve every part of the strategy - from production to distribution.
...and beyond
If required, we can work towards offloading the production of the podcast to be managed in-house by providing your internal team members with the necessary training and equipment.
What Others Say
I believe B2B Better is completely reinventing marketing and communications frameworks.
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B2B Better helped position us as an attractive investment target that led to a $120m+ exit.
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