"If every agency worked like B2B Better, I wouldn't have a problem. They just make it easy." – Corrina Oakham, Head of Digital Marketing, Cambridge Spark
"It was a no-brainer for me to rely on B2B Better's expertise and strategic acumen." – Marco Lorenzi, Head of Marketing, Simplestream
"We were able to recruit really interesting guests with very minimal effort on my part." – Ross Katz, Principal Data Science Lead, CorrDyn
"The feedback from the market and the industry has been phenomenal." – Ross Howard, Head of Marketing, Inbox Insight
"Jason is a real powerhouse — excellent at helping us manage logistics, the guests, and really driving results." – Faye Girvan, Marketing Director, Hypercube Consulting
Consulting Firms

B2B Content & Podcast Production for Consulting Firms

Consulting firms win business through reputation and relationships. Both are built over time — but most firms are only investing in the relationship side, leaving reputation to chance. B2B Better builds content programmes that make a firm's expertise visible, memorable, and easy to recommend.

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Challenges

Where most consulting firms content falls short

These are specific, recurring problems we have solved before. Each one is a reason your best buyers never hear from you.

New business is too dependent on individual relationships

When the partner is the rainmaker, the firm is exposed. Content that makes the firm's expertise visible — independently of any individual — creates a more resilient, scalable business development engine.

It's nearly impossible to differentiate in a pitch

Most consulting pitches look similar. The firms that win have already differentiated before the pitch — through a reputation built on distinctive thinking, visible expertise, and a track record of saying interesting things.

Your target clients research you before you know they're looking

Buyers evaluate consultants long before they issue an RFP or make a call. If your expertise isn't visible during that research phase, you're not on the shortlist.

Partners don't have time to produce content

The people with the most valuable perspectives are also the busiest. A content programme needs to extract value from limited senior time — not demand more of it.

Our approach

How B2B Better approaches consulting firms

A content programme built around how your buyers actually research, decide, and trust.

  1. 01

    Extract the intellectual property from your senior team

    Through structured interviews and editorial sessions, we turn the thinking inside your firm into content that demonstrates genuine expertise — without requiring partners to become content creators.

  2. 02

    Build a podcast that positions the firm as the convener of important thinking

    Featuring clients, prospects, and sector leaders — with your firm as the credible host. The conversations your target clients want to be part of.

  3. 03

    Publish consistently across the channels your clients use

    LinkedIn for senior decision-makers. Email newsletters for existing relationships. Podcast for reach into new networks. We build distribution into the programme from day one.

  4. 04

    Build a reputation that precedes your business development

    The goal is for your target clients to think of your firm before they think of a problem. Content is how you build that top-of-mind position at scale.

In practice
“We'd been in business for years but were barely visible outside of our existing client network. The content programme changed that — we started getting calls from companies we'd never spoken to.”
A management consultancy Inbound enquiries from target segments increased substantially within 12 months of launch.
FAQs

Frequently asked questions

Is content marketing appropriate for consulting firms?

Increasingly essential. Buyers research firms before engaging — often extensively. If you're not visible and credible during that research, you're not being considered. Content is how consulting firms become visible at scale.

What do the best consulting firm podcasts look like?

The ones that work feature candid conversations about real business challenges — with clients, sector leaders, and your own partners discussing what's actually happening in the market. Not thought leadership for its own sake, but genuine perspectives on real problems.

Our partners are time-poor. How does this actually work?

B2B Better is built for time-poor professionals. We extract content through structured conversations (45–60 minutes), then handle all production and publishing. Partners provide expertise; we do everything else.

How do we handle client confidentiality?

We design content around frameworks, trends, and perspectives rather than specific client situations. Where clients appear as guests, we scope content carefully in advance.

How long before we see new business results?

Content builds reputation over time — typically 6–12 months before it starts generating direct enquiries. The compounding effect is significant: firms that invest consistently in content for 2–3 years tend to have a disproportionate share of voice in their market.

Ready to make your firm's expertise work harder than your partners?

Book a free assessment and we'll show you how a content programme could transform your firm's market visibility.

Book a free assessment →