In this episode, I talk to April Dunford, Positioning Expert.
April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning.
I've always wondered though - how does her methodology translate to selling services or solutions?
Well, I got the answer (and then some!) on this episode of B2B Better. We also covered why positioning is not a marketing activity and how often a company should revisit their current positioning.