In this episode, I talk to Jay Acunzo, Creator of the Unthinkable podcast.

Jay breaks down his step-by-step process of developing the premise for a new "show" (he's created over 15 of them for B2B brands), talks about the importance of optimising for resonance versus reach AND gives a behind-the-scenes peek into the logistics of pulling together a podcast like Unthinkable.

If you care about the intersection of media and business marketing - this is a MUST listen.

Listen here:

• On Spotify
• Or Apple Podcasts
• You can listen on any other podcast directory too.