How to Make Concrete Sexy on TikTok w/ Andrew Athias
By Jason Bradwell · 1 minute read
In this episode, I talk to Andrew Athias, Social Media & Digital Marketing Coordinator at Silvi Materials.
We talked about his experience launching a TikTok account for the cement company that has racked up 11,500 followers and hit the elusive target of going viral.
This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.