How to Make Concrete Sexy on TikTok w/ Andrew Athias

In this episode, I talk to Andrew Athias, Social Media & Digital Marketing Coordinator at Silvi Materials.

We talked about his experience launching a TikTok account for the cement company that has racked up 11,500 followers and hit the elusive target of going viral. 

This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.  

Listen on: 

• Apple
• Spotify