How to Drive Revenue with Direct Mail and Taylor Swift w/ Jeffrey Mack
By Jason Bradwell · 1 minute read
In this episode, I talk to Jeffrey Mack, VP of Marketing at Agility.
We talked about a creative direct mail ABM campaign he ran during his time at LinkedIn to 250 targeted accounts to drive new business - all inspired by Taylor Swift.
This episode of a new micro-series under the B2B Better umbrella, Breaking B2B, showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.