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How to Drive Revenue with Direct Mail and Taylor Swift w/ Jeffrey Mack


In this episode, I talk to Jeffrey Mack, VP of Marketing at Agility.

We talked about a creative direct mail ABM campaign he ran during his time at LinkedIn to 250 targeted accounts to drive new business - all inspired by Taylor Swift.

This episode of a new micro-series under the B2B Better umbrella, Breaking B2B, showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.  

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